These are what jeans are supposed to be: durable, comfortable, clean pants. They fit even if you're not a slim-legged hipster who hangs their pants halfway down, and there definitely are no stone washing or ready-made holes! These are good-quality jeans made in the EU, and yet they don’t cost hundreds of euros. What black magic is this?

• No nonsense classic model
• High waist, almost straight leg
• Zipper fly
• Washed fabric weight 390 g/m2 (11.5 oz/yd2), 98.7% cotton and 1.3% elastane

Our staff is usually fully clothed in Varusteleka, but there was one constant exception: they wear jeans, and we didn't have them. We fixed this fault by making these Good Ol' Proper Jeans.

Jeans cut like they used to be

Right now, it seems fashionable to sell jeans only to skinny-legged people, with waists so low that people literally show their underwear. We don't like that. Furthermore, we have lots of well-muscled men, overweight men, and well-muscled overweight men who simply don't fit modern jeans because of their massive thighs and calves. As the saying goes in Finland, if you can't buy it, you have to make it yourself. Perkele.

These jeans have what is nowadays called a high waist, which is not high at all if you've seen military surplus. The waist ends just below the navel. The pants are straight, so there's well enough room for thighs and calves without making them baggy. You might even be able to fit boots under them, although these aren't really boot-cut jeans. There is a zipper fly and six belt loops—the loops are large enough for wide belts, too.

Proper material

If it's not "slim fit", it's made from some pre-washed or pre-torn crap. Not the case with these! These are a rarity, actually looking like a pair of new jeans with a nice dark blue shade. The only treatment these have had is the removal of starch, and that's it. This means they're also pre-shrunk, so you don't have to worry about that either. 98.7% cotton and 1.3% elastane. These are very comfortable and pretty hard-wearing. 

Made in the EU

The subcontractor is the Finnish company MASI. The paperwork is done here, while the sewing work and finishing washes are made just over the gulf in Estonia, still within the EU.